It all began several years ago, when we set out to launch a t-shirt company. However, it quickly became apparent that managing both the business and creative aspects of the company was a daunting task. The traditional method of sourcing suppliers, finding printers, designing products, guessing sizes/styles/colors, and maintaining inventory was cumbersome, requiring hefty upfront investments with no guarantee of success.

Then, in late 2023, social commerce experienced a surge in popularity. Crowdfunding emerged as a novel solution, eliminating the need for upfront costs. Additionally, there was a streamlining of internet commerce tools, with companies offering platforms to simplify the selling process. While there were existing players in the industry, the options were limited.

As experienced marketers, we recognized the shortcomings of the industry, prompting us to create Hawaitol out of necessity. Built by marketers for marketers, Hawaitol revolutionized how entrepreneurs approached their businesses. We introduced innovative techniques and features that were previously unavailable elsewhere.

In just 6 months, our bootstrap startup evolved into a disruptive force within the industry. Our rapid growth garnered attention from top marketers, influencers, athletes, and even caught the interest of billionaire Mark Cuban – all during a private beta phase.